4 thoughts on “What do you need to know about opening a jewelry shop [Golden Store]?”
Grady
Investment potential
The concept of "stone" uses almost all Chinese "local products" gems such as jade, crystal, agate, and dzi, and the product variety is extremely rich, and the business can be often new. This type of store that follows the brand line is still in its infancy in many large cities in China, and there is still a lot of room for development.
If investment risks
The operating types are relatively single, and brand products are high, and the customer base cannot be too wide for the time being. Competition in the jewelry industry is relatively fierce.
The site selection suggestion
Wangs, whether in the highly competitive Beijing, Guangzhou metropolis, or in provincial capital cities such as Wuhan, Changsha, such as Wuhan and Changsha, people should choose people. Large, target customer groups with clear large shopping malls and commercial streets are significantly paved. For second -tier cities such as "Panzhihua", you need to be cautious in location. It is best to open the city's most prosperous commercial street. The area is controlled between 10 square meters and 30 square meters. It is best not to exceed 15,000 yuan.
The era is the era when he created the boss. Opening a shop independently and he became a boss to become many people's dreams. However, what shop can you open? How to open the shop? It is not a thought that can be done in a thought, and there is a lot of knowledge.
1. Why do you want to open a shop
: Senior entrepreneur. Most of them are emotional, and they are often attracted by some successful stores. The warmth and orderly rhythm of the store often encourage their emotions and are too optimistic about opening the store.
: rational entrepreneurs. It can be divided into two categories: one is the formation of water to the canal. Such people have professional skills, from the class of science, starting from the foundation, experienced the company's various operating stages, strong strength; the other is to stop, watch, and listen. , I still have doubts about opening the store. I want to understand through various channels and find the best way.
three: The above two comprehensive entrepreneurs, with the entrepreneur of romantic idealism.
2, how high the success rate of the store opening is
U.S. has conducted a survey on the success rate of store opening. The results show that about 80%of the successful joining system opening system, and about 20%of the proportion of successful store opening. Experts believe that "technology" is the basic survival condition for the success of the store operation: it can really allow the store to take root, and sufficient competitiveness is indispensable. Pay attention to market information and pay attention to the new form of consumer culture and characteristics. In the case of rational thinking, it is exempted from the vicious cycle of the competition in price cutting.
3, what kind of shop
If you ask what shoe shop you want to open, can you answer immediately? If there is no score, I want to open a foreign trade store for a while, and I want to open a brand franchise store for a while. After a while, I want to open a children's shoe store. refer to.
① If you are full of creativity and enthusiasm in your heart, and the appearance is lustful, you can consider operating fashion pioneer stores, creating fashion trends, and making a pioneer in fashion. ② If you are cool and exquisite and tasteful items, second -hand boutique stores, boutique clothing stores, brand specialty. ③ If you are extremely sensitive, there is a love home, love home complex, and children's shoe shop is a good choice. ④ If you often follow your feelings, you always think about it. Foreign trade shoes and cheap shoe stores will be a good choice.
It, you must also think about personal characteristics and interests. After you know the number of funds held on hand, further understand whether the store you want to open is because of different format attributes and special abilities, such as: Business development capabilities, expression capabilities, and evaluate the adaptation of the upcoming industry, such as working hours, working hours, and working methods. It is suggested that when the store has not decided to open the industry, you should participate in the explanation meeting held by the franchisees, listen to the voices of different industries, and listen to the sweetness and bitterness of the store in person.
4, how to open a store
is a single fight, opening a shop by yourself? Or invite relatives and friends to partnership? Or is it the owner's franchise system, the headquarters provides store opening resources? Experts believe that if the stores set up are related to past work experience, and have served as operating management positions, you can consider opening a store independently. However, if there is no experience, choosing a suitable franchise system and learning management skills from it will also be a good way to reduce operating risks. In addition, the partnership investment opening must have the courage to face the differences between the opinions of shareholders and the division of power and responsibilities. It is best to avoid the combination of two people in partnership, and it is better than 3 people, at most not more than 5 people.
5. Think about which investment elements should be considered before opening the store. No investigation, no right to speak. The population of the store where the store is located, the nature and work nature of the units gathered nearby, the consumption capacity and habits of this area, or whether there are similar stores. If so, investigate the good business. The deeper understanding the target guest, the more you can invest in the needs and preferences when the store is positioned. Do not take over the transfer shops. When some people saw the transfer of a certain shop, they felt that their facade was good and the price was not expensive, so they rashly took over. After opening the store, they found that the target market was too small, and even caused the dilemma of "no one to come to the door", but it was too late. If you usually look at it carefully, sometimes you will find that the word transfer is often written on a shop, and the boss changes one after another, indicating that you have not made money. On the contrary, some shops have not changed for several years, which shows that the store has business to do it, money can be made, and its choice is correct. Generally speaking, the market survey before opening a store includes the following aspects:
① What is the environment around the store. The environment of the environment has two meanings. One meaning refers to the environment around the store. For example, some stores are open to or near the public toilet. Not far away are garbage dumps, stinky ditch or dust outside the store, or neighbors are strange chemical factories. This is a harsh store opening environment. Another meaning refers to the prosperity of the store. Generally speaking, if the store is located near the station, a region with high population density in the commercial area or a street concentrated on the streets, such a store opening environment should have a relatively large advantage. In addition, the position of the trigeminal intersection and corner is better. The location of the slope, the remote corners, and the high location of the building are not good.
② whether the traffic conditions are convenient. Is it convenient to park after the customer arrives; whether the cargo transportation is convenient; whether it is convenient to ride from other areas to the store. The convenient traffic conditions have a great impact on the sales of the store.
③ Whether the surrounding facilities are beneficial to the store. Although some shops are driving next to the tunnels in the urban area, the fences on both sides of the road have greatly affected the business. Therefore, when choosing the street shop, pay full attention to this. How to choose? There are two types of typical streets: one is only lanes and sidewalks. The vehicles are driving on the road. The sight is naturally able to sweep them on both sides of the street. Pedestrians walk on the street and naturally enter the shop. However, if the width of the street exceeds 30 meters, it sometimes does not gather popularity. According to investigations, the streets are 25 meters wide, which is most likely to form popularity and customer waves. Another typical street: lanes, bicycles, and sidewalks are separated. In fact, this is a closed transportation. It is not good to choose this location to open a store.
④, the situation of the service area. Generally speaking, the more the population is near the store, the more dense the better. At present, many large and medium -sized cities have relatively concentrated various areas, such as commercial areas, tourism areas, university areas, etc. When opening stores in different areas, pay attention to analyzing this situation.
⑤ target customer income level. The opening of jewelry stores and high -end fashion stores in the gathered areas of rich people are the characteristics of target customers' high income. Various commercial villas or -grade communities built around the city are where wealthy people gather.
The factors affecting the location of the store, and the factors are very different. Why do some stores in remote alleys are prosperous every year, and some stores in prosperous areas are difficult to operate, which is a phrase: specific analysis. The good ring of the position is relative rather than absolute. The quality of the business depends not only on the location of the store, but also is closely related to the content, business, service, and image of the store. Opening a store is by no means that everything is OK. Only by rational and sensuality can one be successful.
License, supply, integrity. This is what you need to open the jewelry shop!
The opening jewelry shop depends on trust. It is estimated that the first or two years can not make any money, and the capital is good!
The brand and trust in the next few years, the profit is considerable.
The jewelery shop is to have enough capital to stand for the first two years. There are two years of planning. Otherwise, don't get involved in this line!
First, understand the overall market of jewelry gold. gold is an important reserve material for the country, known as the "king of metal". It is not only considered a symbol of beauty and wealth, but also benefits human life with its unique value. Gold has a strong value preservation, which is stronger than other metal density. It feels heavy when getting started. As the saying goes, it is a gold pendant. The ductility of gold is good. One or two pure gold hammer becomes one percent of gold and thick gold leaf, which can be pasted with an area of nine square meters. Golden leaves are transparent, and when the sun passes, it can show green light. The gold jewelry has many categories. According to the perspective of wearable sites and function, there are gold necklaces, bracelet bracelets, rings, earrings, earlores, ornaments, and small hangers. It has good ornamental value and is easy to attract attention. The legends about wearing gold and silver jewelry can avoid evil, sedation, and fortune. Gold jewelry best reflects a person's taste and wealth.
. Problems of capital investment This rental, transfer fees, decoration, first purchases, taxes and fees, paid salary, replenishment funds, etc. The most funds for paving and replenishment. The required funds are determined according to the category and quantity of shops, area, and intent, and are usually between 3.6-6.5 million. (Quantity | Weight*Gold base price is the approximate funds for purchases.)
. Selection Whether it is a large city in the north and the provincial capitals with relatively weak consumption power or the relatively weak consumption capacity In small towns, they should choose the significant shops and commercial streets with large traffic and clear target customers. Such as the most prosperous commercial street in the city. The area can be determined according to your budget funds, which can be between 10 and 80 square meters. Chat the target customer income level. Try to consider opening a lot of consumption power and the gathering of wealthy people. Analysis of the competition of peers: the number of jewelry shops, distribution, sales status (turnover), the area of each store, the quality of goods, the price of goods, the style of goods, etc. The way to obtain is to find a way, just take the brain justified.
. 4. Select the certificate of Qi, select the store counter
The business license, tax registration certificate and other necessary documents. It is advisable to be fashionable and high -transparent at the counter. You can learn from your home. In short, it is necessary to give customers a high -end, elegant, and golden feeling.
. The shop decoration, the name of the store outdoor design, interior design. This is a very professional one. Professional things must be done by professional people. Do n’t use them to think what to do, but you should learn from the decoration style of the same peer. The consumer understanding of the store starts from the appearance. The general psychological reaction of people to things is that an outdoor decoration is elegant and luxurious stores, and the products sold must also be high -end and high -quality; and the decoration is flat or outdated. Too luxurious or humble decorations, with uncoordinated arrangements, itself is a barrier to reject consumers. Is for the name of the store, the principle of easy reading and easy memory also leaves a good impression on consumers, which is conducive to consumers to remember the store. And use its identification and communication functions. The name of China is generally 2 to 4 words. Try to make the store names with rich meaning, make customers think of reveries, and leave a clear impression at the same time.
6. Purchase and purchase can be searched: Gold Jewelry Wholesale The largest jewelry distribution center in the country is in Shenzhen, north, Guangzhou, Shenzhen Lu is the most concentrated place in gold, but Beijing is always the political center is the political center is the political center is the political center. Lord; Shanghai is the economic and financial center, the international metropolis; the Guangzhou jewelry industry starts earlier, but it is not convenient to be more convenient when decentralized multi -category. Concentration is the main processing center of domestic gold jewelry, which is the ideal purchase point of the provincial wholesalers and terminal retailers.
7. Opening, sales When opening, generally do a discount event. The relatively large stores are opened. On the same day, relevant local departments are generally invited to participate in the opening banquet. Usually, including personnel in charge of industry and commerce, taxation, public security, fire protection, urban management and other departments, as well as local advertising media personnel. The opening ceremony can request a local advertising company or celebration company to assist in hosting.
Investment potential
The concept of "stone" uses almost all Chinese "local products" gems such as jade, crystal, agate, and dzi, and the product variety is extremely rich, and the business can be often new. This type of store that follows the brand line is still in its infancy in many large cities in China, and there is still a lot of room for development.
If investment risks
The operating types are relatively single, and brand products are high, and the customer base cannot be too wide for the time being. Competition in the jewelry industry is relatively fierce.
The site selection suggestion
Wangs, whether in the highly competitive Beijing, Guangzhou metropolis, or in provincial capital cities such as Wuhan, Changsha, such as Wuhan and Changsha, people should choose people. Large, target customer groups with clear large shopping malls and commercial streets are significantly paved. For second -tier cities such as "Panzhihua", you need to be cautious in location. It is best to open the city's most prosperous commercial street. The area is controlled between 10 square meters and 30 square meters. It is best not to exceed 15,000 yuan.
The investment table
The shop rent of 37,500 yuan
decoration 10,000 yuan
n
The total investment is about 110,000 yuan
Monthly operating tables
The palette rent is 12,500 yuan
2500 yuan
If artificial 3000 yuan
It 30,000 yuan
monthly income of 56,000 yuan
monthly profit contract appointment appointment 8000 yuan
The era is the era when he created the boss. Opening a shop independently and he became a boss to become many people's dreams. However, what shop can you open? How to open the shop? It is not a thought that can be done in a thought, and there is a lot of knowledge.
1. Why do you want to open a shop
: Senior entrepreneur. Most of them are emotional, and they are often attracted by some successful stores. The warmth and orderly rhythm of the store often encourage their emotions and are too optimistic about opening the store.
: rational entrepreneurs. It can be divided into two categories: one is the formation of water to the canal. Such people have professional skills, from the class of science, starting from the foundation, experienced the company's various operating stages, strong strength; the other is to stop, watch, and listen. , I still have doubts about opening the store. I want to understand through various channels and find the best way.
three: The above two comprehensive entrepreneurs, with the entrepreneur of romantic idealism.
2, how high the success rate of the store opening is
U.S. has conducted a survey on the success rate of store opening. The results show that about 80%of the successful joining system opening system, and about 20%of the proportion of successful store opening. Experts believe that "technology" is the basic survival condition for the success of the store operation: it can really allow the store to take root, and sufficient competitiveness is indispensable. Pay attention to market information and pay attention to the new form of consumer culture and characteristics. In the case of rational thinking, it is exempted from the vicious cycle of the competition in price cutting.
3, what kind of shop
If you ask what shoe shop you want to open, can you answer immediately? If there is no score, I want to open a foreign trade store for a while, and I want to open a brand franchise store for a while. After a while, I want to open a children's shoe store. refer to.
① If you are full of creativity and enthusiasm in your heart, and the appearance is lustful, you can consider operating fashion pioneer stores, creating fashion trends, and making a pioneer in fashion.
② If you are cool and exquisite and tasteful items, second -hand boutique stores, boutique clothing stores, brand specialty.
③ If you are extremely sensitive, there is a love home, love home complex, and children's shoe shop is a good choice.
④ If you often follow your feelings, you always think about it. Foreign trade shoes and cheap shoe stores will be a good choice.
It, you must also think about personal characteristics and interests. After you know the number of funds held on hand, further understand whether the store you want to open is because of different format attributes and special abilities, such as: Business development capabilities, expression capabilities, and evaluate the adaptation of the upcoming industry, such as working hours, working hours, and working methods. It is suggested that when the store has not decided to open the industry, you should participate in the explanation meeting held by the franchisees, listen to the voices of different industries, and listen to the sweetness and bitterness of the store in person.
4, how to open a store
is a single fight, opening a shop by yourself? Or invite relatives and friends to partnership? Or is it the owner's franchise system, the headquarters provides store opening resources? Experts believe that if the stores set up are related to past work experience, and have served as operating management positions, you can consider opening a store independently. However, if there is no experience, choosing a suitable franchise system and learning management skills from it will also be a good way to reduce operating risks. In addition, the partnership investment opening must have the courage to face the differences between the opinions of shareholders and the division of power and responsibilities. It is best to avoid the combination of two people in partnership, and it is better than 3 people, at most not more than 5 people.
5. Think about which investment elements should be considered before opening the store. No investigation, no right to speak. The population of the store where the store is located, the nature and work nature of the units gathered nearby, the consumption capacity and habits of this area, or whether there are similar stores. If so, investigate the good business. The deeper understanding the target guest, the more you can invest in the needs and preferences when the store is positioned. Do not take over the transfer shops. When some people saw the transfer of a certain shop, they felt that their facade was good and the price was not expensive, so they rashly took over. After opening the store, they found that the target market was too small, and even caused the dilemma of "no one to come to the door", but it was too late. If you usually look at it carefully, sometimes you will find that the word transfer is often written on a shop, and the boss changes one after another, indicating that you have not made money. On the contrary, some shops have not changed for several years, which shows that the store has business to do it, money can be made, and its choice is correct. Generally speaking, the market survey before opening a store includes the following aspects:
① What is the environment around the store. The environment of the environment has two meanings. One meaning refers to the environment around the store. For example, some stores are open to or near the public toilet. Not far away are garbage dumps, stinky ditch or dust outside the store, or neighbors are strange chemical factories. This is a harsh store opening environment. Another meaning refers to the prosperity of the store. Generally speaking, if the store is located near the station, a region with high population density in the commercial area or a street concentrated on the streets, such a store opening environment should have a relatively large advantage. In addition, the position of the trigeminal intersection and corner is better. The location of the slope, the remote corners, and the high location of the building are not good.
② whether the traffic conditions are convenient. Is it convenient to park after the customer arrives; whether the cargo transportation is convenient; whether it is convenient to ride from other areas to the store. The convenient traffic conditions have a great impact on the sales of the store.
③ Whether the surrounding facilities are beneficial to the store. Although some shops are driving next to the tunnels in the urban area, the fences on both sides of the road have greatly affected the business. Therefore, when choosing the street shop, pay full attention to this. How to choose? There are two types of typical streets: one is only lanes and sidewalks. The vehicles are driving on the road. The sight is naturally able to sweep them on both sides of the street. Pedestrians walk on the street and naturally enter the shop. However, if the width of the street exceeds 30 meters, it sometimes does not gather popularity. According to investigations, the streets are 25 meters wide, which is most likely to form popularity and customer waves. Another typical street: lanes, bicycles, and sidewalks are separated. In fact, this is a closed transportation. It is not good to choose this location to open a store.
④, the situation of the service area. Generally speaking, the more the population is near the store, the more dense the better. At present, many large and medium -sized cities have relatively concentrated various areas, such as commercial areas, tourism areas, university areas, etc. When opening stores in different areas, pay attention to analyzing this situation.
⑤ target customer income level. The opening of jewelry stores and high -end fashion stores in the gathered areas of rich people are the characteristics of target customers' high income. Various commercial villas or -grade communities built around the city are where wealthy people gather.
The factors affecting the location of the store, and the factors are very different. Why do some stores in remote alleys are prosperous every year, and some stores in prosperous areas are difficult to operate, which is a phrase: specific analysis. The good ring of the position is relative rather than absolute. The quality of the business depends not only on the location of the store, but also is closely related to the content, business, service, and image of the store. Opening a store is by no means that everything is OK. Only by rational and sensuality can one be successful.
License, supply, integrity. This is what you need to open the jewelry shop!
The opening jewelry shop depends on trust. It is estimated that the first or two years can not make any money, and the capital is good!
The brand and trust in the next few years, the profit is considerable.
The jewelery shop is to have enough capital to stand for the first two years. There are two years of planning. Otherwise, don't get involved in this line!
The price of gold in the past few days is unstable, and pay more attention to gold prices.
First, understand the overall market of jewelry gold.
gold is an important reserve material for the country, known as the "king of metal". It is not only considered a symbol of beauty and wealth, but also benefits human life with its unique value. Gold has a strong value preservation, which is stronger than other metal density. It feels heavy when getting started. As the saying goes, it is a gold pendant.
The ductility of gold is good. One or two pure gold hammer becomes one percent of gold and thick gold leaf, which can be pasted with an area of nine square meters. Golden leaves are transparent, and when the sun passes, it can show green light.
The gold jewelry has many categories. According to the perspective of wearable sites and function, there are gold necklaces, bracelet bracelets, rings, earrings, earlores, ornaments, and small hangers. It has good ornamental value and is easy to attract attention.
The legends about wearing gold and silver jewelry can avoid evil, sedation, and fortune. Gold jewelry best reflects a person's taste and wealth.
. Problems of capital investment
This rental, transfer fees, decoration, first purchases, taxes and fees, paid salary, replenishment funds, etc.
The most funds for paving and replenishment. The required funds are determined according to the category and quantity of shops, area, and intent, and are usually between 3.6-6.5 million. (Quantity | Weight*Gold base price is the approximate funds for purchases.)
. Selection
Whether it is a large city in the north and the provincial capitals with relatively weak consumption power or the relatively weak consumption capacity In small towns, they should choose the significant shops and commercial streets with large traffic and clear target customers. Such as the most prosperous commercial street in the city. The area can be determined according to your budget funds, which can be between 10 and 80 square meters.
Chat the target customer income level. Try to consider opening a lot of consumption power and the gathering of wealthy people.
Analysis of the competition of peers: the number of jewelry shops, distribution, sales status (turnover), the area of each store, the quality of goods, the price of goods, the style of goods, etc. The way to obtain is to find a way, just take the brain justified.
. 4. Select the certificate of Qi, select the store counter
The business license, tax registration certificate and other necessary documents. It is advisable to be fashionable and high -transparent at the counter. You can learn from your home. In short, it is necessary to give customers a high -end, elegant, and golden feeling.
. The shop decoration, the name of the store
outdoor design, interior design. This is a very professional one. Professional things must be done by professional people. Do n’t use them to think what to do, but you should learn from the decoration style of the same peer.
The consumer understanding of the store starts from the appearance. The general psychological reaction of people to things is that an outdoor decoration is elegant and luxurious stores, and the products sold must also be high -end and high -quality; and the decoration is flat or outdated. Too luxurious or humble decorations, with uncoordinated arrangements, itself is a barrier to reject consumers.
Is for the name of the store, the principle of easy reading and easy memory also leaves a good impression on consumers, which is conducive to consumers to remember the store. And use its identification and communication functions. The name of China is generally 2 to 4 words. Try to make the store names with rich meaning, make customers think of reveries, and leave a clear impression at the same time.
6. Purchase and purchase can be searched: Gold Jewelry Wholesale
The largest jewelry distribution center in the country is in Shenzhen, north, Guangzhou, Shenzhen Lu is the most concentrated place in gold, but Beijing is always the political center is the political center is the political center is the political center. Lord; Shanghai is the economic and financial center, the international metropolis; the Guangzhou jewelry industry starts earlier, but it is not convenient to be more convenient when decentralized multi -category. Concentration is the main processing center of domestic gold jewelry, which is the ideal purchase point of the provincial wholesalers and terminal retailers.
7. Opening, sales
When opening, generally do a discount event. The relatively large stores are opened. On the same day, relevant local departments are generally invited to participate in the opening banquet. Usually, including personnel in charge of industry and commerce, taxation, public security, fire protection, urban management and other departments, as well as local advertising media personnel.
The opening ceremony can request a local advertising company or celebration company to assist in hosting.