6 major steps and techniques for making hand -painted POP posters

The 6 major steps and techniques of making hand -painted POP posters
The hand -painted POP is a type of POP advertisement, which is mainly used to stimulate and guide consumption and active store atmosphere. Because of its low production costs, bright colors, and silent sales staff, it is favored by the retail industry. So, how to make a hand -painted POP poster? What are the techniques? Let's take a look at it together.
6 major steps and techniques of making hand -painted POP posters 1 The general process of hand -drawn POP production
The first step: collect related or product related content n Step 2: Refine title And streamline the text
Step 3: Select the right layout
Step 4: Select the right color matching
Step 5: Select related illustrations
Step 6: Press The requirements of the layout of POP
This hand -painted POP production tips
The first, practice hand -painted POP positive or live characters.
is the basis of a poster. It is recommended that beginners buy a copybook, and use the mark with a pen to practice characters.
The second, master several commonly used font decoration methods.
The title is the soul of a poster. To do the title words, it can highlight the theme and make the picture more vivid. However, there are many ways to decorate the title, and beginners may not find the direction. You may wish to find a few decorative methods you like in practice, so that you can not only master the techniques, but also the learning effect will be better. While shortening the production time, it quickly improves the quality of students' hand -painted POP posters.
third, the typesetting layout should be particular.
The simplest typesetting is horizontal. Beginning is preferred to stabilize, not to expect to live and change. At this time, the text and title words can be distinguished with decorative lines or color blocks to distinguish between each other, but they echo each other. Other typesetting layouts are as follows:
This poster left empty on all sides.
This, which is also known as the outside of the POP poster, is "qi". If it is not angry, the contents of the poster write to the four sides, it looks like it will make people feel breath and boring in the chest. The specific blank width will be different according to the size of the poster. The 2nd (530cm × 760cm) POP paper will need to leave 3 to 5cm blank on the four sides; The general explosion card is 0.5 to 1cm blank on the four sides of the explosion card.
is greater than the word distance.
It as long as the content of POP has 2 lines (including 2 lines), it is important to pay attention to the line spacing of each line of text is greater than the word distance. The size of the specific line is between 1/3 and 1/2 of the word height. The requirements of the word distance must be close to the words, but generally cannot be connected, leaving a certain gap.
The titles, illustrations, and texts account for about 1/3 of the poster area.
The titles and subtitles of a POP should account for 1/4 to 1/2 of the entire POP area. Usually, the title accounts for about 1/3 of the poster area. (在POP文字内容比较少的时候，标题可以占到海报面积的1/2左右;正文内容比较多的时候，标题也可以压缩到1/4。)rn 　　第四，颜色不可多而miscellaneous.
A poster, the theme color is 3 ~ 5. It is easy to mess up with many colors, too little but cannot highlight the key points. To this end, the author recommends: The title word can be used in 1 to 3 colors, and the text is based on one color (that is, a pen to the end).
Fifth, the selection of illustrations is related to the product.
For example, in the figure below is a slim young woman, it is easy to remind people of Bishengyuan's target customer is young women, and her slim figure can show the product's weight loss effect.
Is six, activity posters.
Generally speaking, the main title of activity posters is relatively direct, letting people know what activities are at a glance, or the main title is more interesting, and the subtitles are more straightforward.
This poster text templates generally have two types
1. Time and place type. Just like writing compositions when I was a child, explaining "What time and what happened to what happened to what happened", this type of activity poster can inform everyone the time, place, and other things that need to be notified.
2. The prize seduce type. "There must be a brave man under the reward". If your prizes are rich, why not tell everyone? Maybe, the number of participants will double, and the atmosphere of the event is even high.
of course, with a cartoon illustration, it is even more attractive.
6 major steps and techniques of making hand -painted POP posters 2 Based on photos
For beginners, learning hand -drawn is not more helpful than the photos. Sketching and creation laid a solid foundation. If you just go to the field to sketch, you generally feel that you do n’t know where to write, either the proportion is wrong or too local. It is a detailed description of the performance of the light and shadow. Therefore, it is relatively easy to follow the photos, and students do not need to be distracted by light, shadow, color, and proportion. The focus is on understanding the general black and white gray level relationship, and the performance of black is not a rigorous sketch performance, mainly to emphasize the expression of generalization and understand the dense rhythm of the picture. Therefore, it is necessary to have a hand -drawn exercise. We must persist in practice to understand the language of the picture in organizational language and learn to choose.
The question in the painting
. The selection of the paintings
The photos of each of the photos we choose cannot be perfect, and we need to re -composition. The most important principle is to choose your selection of you The visual center and focus of each photo, that is, the theme of the photo itself, and the rest are secondary parts, which are appropriately cut. The summary paintings, according to the needs of the picture, boldly omitted, summarize, and conduct necessary subjective treatment. There is no need for any objects. According to the picture, it can be appropriately shifted to change the objects, and adding a matching scene to enhance the needs of the theme.
. Strengthening the contrast
It the contrast of the light and dark depth of light and darkness. Strengthen the comparison of the density relationship of the picture. Through expressing the material of the object, emphasizing the difference in material, the denseness is proper, and it can truly achieve a state of sparseness and denseness.
. Grasp the shape
It must grasp the shape in the map and present a clear structure, so as to use the pen to place it. More effects. Do not ignore the thickness and volume of the object to dig these details patiently, so this picture is to see.
. Expressions
The manifestation of multiple expression forms according to the photos are not limited to the use of lines of lines to express the effect of the picture. We can also use the pens or rendering methods to give rich colors , Make the picture more vivid and vibrant. In the process of coloring, pay attention to shallow to deep, deepen layers, start with the overall, open the contrast, and carefully portray the subject. In the end, Mengtu practice helps improve our highly unified generalization ability. It is expected that the screen is bright, gray, and dark control ability. This will help beginners to enter the state quickly. It is one of the shortcuts for learning hand -drawn.
The 6 major steps and techniques of making hand -painted POP posters. 3. The meative is an opaque watercolor pigment that has a long history for painting building performance charts. Due to its strong coverage, painting techniques are easy to master. Here is a way to render the method of rendering.
The fainting in the building performance is the key to expressing light and shadow. The main difference between the gouache and watercolor rendering is the method and coverage method. Large -scale dizziness should not be uniform in general brushes. You must use small plate brushes to quickly apply the thick gouache pigment to the painting paper and repeatedly brush the round trip. If the area with a small area, you can paint the color with a stroke with a flour. In the process of rejuvenation, you can use a variety of brushes according to the characteristics of different brushes to achieve good results.
Themeli dizziness has the following methods:
(1) Direct method or continuous color method
This method of faint method is mostly rendered in area. Adjust, emphasize the pen tentacle, not the color flow. The rendering of a large area of ​​gouache is brushed with a small board, brushed back, and brushes it while adding color to make it faint. Must keep the paper moist.
(2) The rendering method of "washing" in the ink color "washing"
Although the gouache is thicker than ink and water, as long as the slope of the graphic board is steep, it can slowly selinrate the map board. Therefore, the method of "washing" can be used to render large -area faint. Methods are exactly the same as ink and watercolor. I won't go into details here.
(3) Pointing rendering method
This This method is to form a picture with a small pen. It takes a long time. Patiently and meticulously uses different gouache to be divided into layers. The sky, trees, pools, and lawns can be used to use the method of ordering. The objects are rich in color and strong in light.
(4) Spray rendering method
This is sprayed with compressed air to spray gouache or a special pigment from the mouth of the spray gun to form granular fog. Before spraying, prepare the engraving plate to cover it. So this method is more complicated, time -consuming and troublesome.
In short, the purpose of making architectural expression maps is to better express the architecture and express the design intention of the architect. As for which expression method is used, it depends on the degree and preferences of each person. The architectural expression is just a "manual" of an architect's work.
6 major steps and techniques of hand -drawn POP poster 4 1. Comparison.
The comparison is the basic setting of art design. It is compared with two different things, shapes, and colors as comparison. Such as square, old, large size, black and white, depth, thickness, etc. Put the two obvious opposite elements in the same space. After designing, it makes it both opposed and harmonious. It is both contradictory and unified. It has a sharp contrast between a strong contrast and obtaining complementarity and satisfaction.
2. Harmony.
The meaning of harmony contains harmony. It is a combination of the shape, color, light, and quality of various indoor objects under the premise of meeting the functional requirements, which is a very harmonious and unified whole. Harmony can also be divided into the harmony of the environment and shape, the harmony of the material texture, the harmony of color, the harmony of the style, and so on. Harmony can make people visually and psychologically satisfied and peaceful.
. Symmetry
The symmetry is a traditional technique of form beauty, and it is the earliest formal aesthetic law that humans master. Symmetric is divided into absolute symmetry and relative symmetry. Symmetry up and down, left and right, the same shape, the same color, and homogeneity are absolutely symmetrical. The relative symmetry is used in interior design. Symmetry gives people a sense of order, solemn, neat and harmonious.
four, equilibrium.
It golden chickens are independent in life. The actors take the steel wire, and give people a stable visual art enjoyment from the balance of strength, so that people can obtain visual balanced psychology. Balance is the shape and component of the metaphysics in the central axis and central points, components, components, and components, and components, and components, components, and components, and components, components, and components, and components, components, components, and components, and components, components, components, components, components, components, components, components, components, components, components, components, and components, components, components, components, components, components, components, components, Color phase configuration. Compared with the form of equilibrium and symmetry, it has a lively, vivid, harmonious, and beautiful charm.
five, level.
The decorative composition should distinguish the level so that the picture has depth, breadth and richer. Lack of levels, you feel mediocre, and the interior design also pursues a sense of spatial hierarchy. For example, from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, from square to round, composition from gathered to scattered, single to diverse texture, etc., can be regarded as rich levels of layered Variety. Hierarchical changes can achieve extremely rich perspective effects.
6. Echo.
The echo is like the shadow. In the interior design, the ceiling and the ground desktop and other parts are used to use the echoing method and the treatment of the body to play a corresponding role. Echo is a balanced form of beauty. It is a commonly used method for various arts. Echo also has the sayings of "corresponding symmetry" and "relative symmetry". Generally, the artistic effects of the image corresponding to the image and the momentum of the virtual and reality are obtained.
Seven. Continue.
The continuation refers to continuous extension. People often use the word "image" to refer to the appearance of all objects. If a image is regularly or down, continuing to the left to right is continuing. This continuation method is used in space, so that space can be expanded or guided, and it can even deepen people's impression of key scenery in the environment.
eight, simple.
concise or concise. There are no gorgeous modifications and extra additions in the indoor environment. With the principle of less refinement, the indoor decoration is reduced to a minimum level. I think "less is more, simple is rich." Simplicity is one of the techniques that are particularly worthy of advocacy in interior design, and it is also a very popular trend in recent years.
nine, unique.
is also called special. Unique is to break through the original laws and make attention to the newly attracted people. In nature, "a little red in the green bushes, the green space in the desert" is a unique manifestation. Uniqueness is produced in the foil, which is compared with each other. In the interior design, you specialize in the imagination of breakthroughs to create personality and characteristics.
ten, color tone.
It color is one of the important factors that constitute the art design of styling. Different colors can cause different color feelings. For example, red, orange, and yellow warmth are very warm. It is called warm color system. Blue and green have a cold and quiet feeling, called cold color. In the interior design, various types of colors can be selected. There are many types of color tones. Generally, it can be summarized as "the same color tone, similar color tone, adjacent color tone, contrast color tone", etc., and can be used flexibly according to the environment.
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